Advertising is a question I’m asked about often. Sadly authors — even the biggies — are not as well known as Coca Cola…
The questions I get most are: should I be running ads if I am traditionally published? Should I be running ads as an indie author? What kind of advertising should I run? What kind of budget should I spend? Etc.
As with all things, the answer is ‘it depends’ (sorry). But I thought I would share some general guidelines, in case it’s something you are thinking about.
As always, there is a lot of nuance, so please do get in touch if you’re considering running ads and want to chat about your plans: