Only one sounds like heaven—and it's actually exactly what I intend to do this year. I got so burnt out with having to keep up with daily posting and engagement on social media and never having the time or energy to actually write, I decided to give social media a hard break.
Instead, I created my Substack where I intend to post once a week. One article, poem or piece of fiction—mostly articles on writing. And in those articles I can show examples from my own work and link to my own books.
I may not sell much that way, but that's OK. I'm just really done burning myself out on social media platforms I have hated since day one. I can't do small talk. I need to dive deep. I'm a thinker, not a talker. Substack allows me to be who I am.
It might be that by focusing on Substack, you then also find deeper ways to engage on social media at a later stage, but if you've found yourself in burnout, it's more important than ever to really zone in on what's important to you - it sounds like you have done that!
It's definitely harder to choose if you haven't done much marketing in the past! While you're launching and putting effort into different channels, you might get a sense of what is working best and what you enjoy most, so lean into those things!
Only one sounds like heaven—and it's actually exactly what I intend to do this year. I got so burnt out with having to keep up with daily posting and engagement on social media and never having the time or energy to actually write, I decided to give social media a hard break.
Instead, I created my Substack where I intend to post once a week. One article, poem or piece of fiction—mostly articles on writing. And in those articles I can show examples from my own work and link to my own books.
I may not sell much that way, but that's OK. I'm just really done burning myself out on social media platforms I have hated since day one. I can't do small talk. I need to dive deep. I'm a thinker, not a talker. Substack allows me to be who I am.
That, to me, is more important than making money.
It might be that by focusing on Substack, you then also find deeper ways to engage on social media at a later stage, but if you've found yourself in burnout, it's more important than ever to really zone in on what's important to you - it sounds like you have done that!
Gosh with a book launch looming it's tough to think of the one. But in my life in general the book launch itself is the one!
It's definitely harder to choose if you haven't done much marketing in the past! While you're launching and putting effort into different channels, you might get a sense of what is working best and what you enjoy most, so lean into those things!