Think smaller
A thought exercise
I’m running a co-journalling workshop this Wednesday at 10:30am GMT, where we will be thinking about our goals for the year ahead.
Putting the journalling questions together made me think: what if I could only have one way of reaching my goals this year? What would that be and how would I make it work? So I thought I’d ask you the same thing…
If you had to pick one single marketing tactic in 2025, what would it be?
If you were able to focus all of your time and energy into one platform, where would you focus it?
If you had a goal of growing that platform by 10-15x by the end of the year, what would you do?
If you wanted that you be your only marketing channel, how would you promote your books there?
What would you be giving up, and why?
Is there anything from this exercise you can implement into the way you’re showing up in your marketing now (even if it’s not restricted to just one place)?
I’d love to know what your one space would be, and how having that focus would change how you show up.
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Only one sounds like heaven—and it's actually exactly what I intend to do this year. I got so burnt out with having to keep up with daily posting and engagement on social media and never having the time or energy to actually write, I decided to give social media a hard break.
Instead, I created my Substack where I intend to post once a week. One article, poem or piece of fiction—mostly articles on writing. And in those articles I can show examples from my own work and link to my own books.
I may not sell much that way, but that's OK. I'm just really done burning myself out on social media platforms I have hated since day one. I can't do small talk. I need to dive deep. I'm a thinker, not a talker. Substack allows me to be who I am.
That, to me, is more important than making money.
Gosh with a book launch looming it's tough to think of the one. But in my life in general the book launch itself is the one!